Capital Sport Future.
Branding and Print
The Brief
Capital Sport Future is a parent company of Capital Swim and Capital Basketball. They focus on engaging children and young adults in sports.
Capital Sport Future requested 3 company logos to be created all with elements that would relate to their main brand.
The Result
Whilst sketching out ideas for this logo I decided to focus on a ‘shield’ element. By creating the C & S in the format of a shield I was able to carry this design element through to the Capital Swim and Capital Basketball logos. This element will also work well for any of the other sport schools they are planning to open in the near future.
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